Leigh Publishing Blog

Series 5. Emerging Media. When is Emerging Media Used? Saturday, Dec 12 2009

Emerging Media and Uncategorized Advertising, Brand Management, Branding, Cause Marketing, Communications, e-marketing, Effective Marketing, Emerging Media, Emerging Media Blog, Integrated Marketing Communciations, Jill Bullock, Jill Leigh Bullock, New Media, Online Collaboration, PR, Product Release Video Promotion, Social Media, surprise vacation, vacation discount, Vacation Get-a-way, Vacation Getaway, Wikipedia, wikis, WVU IMC, You Tube Jill Leigh Bullock 7:38 PM

by Jill Leigh Bullock

Managing Publisher, Leigh Publishing, a private-label publisher and publicist offering traditional and emerging media products and services.

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Series 4. Emerging Media. Where is Emerging Media? Sunday, Dec 6 2009

Emerging Media and Uncategorized Advergaming, Advertising, America's Army game, Blogs, Brand Management, Chat Room, Communications, e-marketing, Effective Marketing, email marketing, Emerging Media, Emerging Media Series, IM, IMC, Instant Messaging, Integrated Marketing Communications, Internet Forums, Jill Bullock, Jill Leigh Bullock, Joyce Meyer Podcasts, Mobile Marketing, New Media, Pod Casts, PR, Public awareness, Re-branding, Short films, Social Media, Webopedia, Where is Emerging Media?, You Tube Jill Leigh Bullock 2:06 PM

by Jill Leigh Bullock

Managing Publisher, Leigh Publishing, a private-label publisher and publicist offering traditional and emerging media products and services.

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How Can Leigh Publishing Assist Your Emerging Media Needs? Friday, Dec 4 2009

Emerging Media and Uncategorized Advertising, Brand Management, Branding, Communications, e-marketing, Effective Marketing, Emerging Media Blog, IMC, Integrated Marketing Communciations, Jill Leigh Bullock, Leigh Publishing, New Media, PR, Public awareness, Public Relations, Re-branding, Social Media, WVU IMC, You Tube Jill Leigh Bullock 3:40 PM

by Jill Leigh Bullock

Managing Publisher, Leigh Publishing, a private-label publisher and publicist offering traditional and emerging media products and services.

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Cause Marketing Series: Domestic Violence & Animal Cruelty Correlated. Wednesday, Nov 25 2009

Local News arson, Creedmoor, Fraudulently buring a dwelling, Kelly Currin Morris, Kelly Morris, NC, Pat Currin, Public awareness, Scott Morris, Scott Morris first degree murder, Scott Morris in court, Scott Morris indicted, Stem, Tar River Fox Pen, Tar River Fox Pen Must Go Jill Leigh Bullock 6:31 PM

by Jill Leigh Bullock

Managing Publisher, Leigh Publishing, a private-label publisher and publicist offering traditional and emerging media products and services.

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Series 3. Part 2d: Emerging Media. What do I measure? For Corporations. Friday, Nov 20 2009

Emerging Media 10 Steps to Measuring Emerging Media, Advertising, Brand Management, Communications, e-marketing, Effective Marketing, Emerging Media Analytics, Emerging Media Blog, Emerging Media Measures, Emerging Media Metrics, IMC, Integrated Marketing Communciations, Jill Bullock, Jill Leigh Bullock, New Media, New Media Metrics, Public Relations, Re-branding, Social Media Measures, Social Media Metrics, Social Meida Analytics, WVU IMC, You Tube Jill Leigh Bullock 4:29 PM

by Jill Leigh Bullock

Managing Publisher, Leigh Publishing, a private-label publisher and publicist offering traditional and emerging media products and services.

Welcome back! I look forward to our time together during Series 3: Part 2d. Emerging Media. What do I Measure? For Corporations.

In this session, we will address how to quantify the success of an Emerging Media Campaign.

In our last Series, Emerging Media. What does it accomplish? For Corporations, we reviewed common strategies and tactics utilized to accomplish:

Branding
Crisis support
Customer Feedback
Marketing
Product Sales
Public Relations

Defining Metrics

How does one go about determining Emerging Media metrics? It’s subjective, right? Not really.

The first step in defining Emerging Media metrics is determining your campaign objectives and strategies like Branding, Crisis support, and Customer Feedback.

Once you determine Emerging Media campaign objectives, the second step, establishing metrics, becomes about applying the ‘old rules’ from traditional media to ‘new’ media otherwise known as ‘Emerging Media’ or Em.

View Figure 1: Determine Your Metrics, to review common Emerging Media campaign metrics.

Figure 1: Determining Your Metrics

SOURCE: SlideShare. http://www.slideshare.net/yongfook/social-media-roi

So, what once seemed illusive and overwhelming, is now within grasp and easily attainable through traditional metric measures; new measures specific to tracking Internet behavior; and my 10 step process to measuring Emerging Media.

10 Steps to Measuring Emerging Media

STEP 1. Goal: Measure the effectiveness of Em campaign.

Action: Set objectives that have specific purpose. Learn more about setting campaign objectives here.

STEP 2. Goal. Identify success measures.

Action: Identify benchmarks, whether that be a competitor benchmark, industry average, or internally determined goal.

STEP 3. Goal: Testing.

Action: Collect data points.

STEP 4: Goal: Evaluation.

Action: Analyze collected data points.

STEP 5: Goal: Comparison.

Action: Compare collected data points to benchmarks established in Step 2.

STEP 6. Goal: Conclusion.

Action: Formulate and state data set implications.

STEP 7. Goal: Summarize.

Action: Simplify and present or report key data findings.

STEP 8. Goal: Modification.

Action: Readjust your Em campaign based upon data reveled through your data findings.

STEP 9. Goal: Repetition or Abandonment.

Action: Repeat or abandon plan.

STEP 10. Goal: Reflection & Growth.

Action: Formulate lessons learned, successes and failures report through a Post-Campaign meeting.

Emerging Media Analytics Tool Box

To obtain a repository of Emerging Media metric tools, visit Mashable blogger, Cameron Chapman’s article, 50+ More Ways to Track Website Traffic.

I will leave you with the Interactive Advertising Bureau’s 2009 quick reference guide, Social Media Ad Metrics, that clearly explains basic Emerging Media metric definitions.

You may also download the Social Media Ad Metrics quick reference guide via the My Share Box, located on the upper, left-hand side menu bar.

To obtain a sneak peak of upcoming Emerging Media Series topics, download the “Social Media Marketing Industry Report.pdf” from the Share Box located in the upper-left-hand corner, courtesy of MICHAEL A . STELZNER.

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In This Series

Series 1. Emerging Media. Embraced.

Series 2. Emerging Media. Who does it affect? and not affect?

Series 3. Part 1: Emerging Media. What is Emerging Media?

Series 3. Part 2a: Emerging Media. What does it accomplish?

Series 3. Part 2b: Emerging Media. What does it accomplish? For Individuals.

Series 3. Part 2c: Emerging Media. What does it accomplish? For Corporations.

Series 3. Part 2d: Emerging Media. What do I measure? For Corporations.

Series 4. Emerging Media. Where is Emerging Media?

Series 5. Emerging Media. When is Emerging Media Used?

Series 6. Emerging Media. Why is Emerging Media used? Coming Soon.

Series 7. Emerging Media. How can Leigh Publishing Assist your Emerging Media Needs?

Additional Emerging Media Resources

Robin Aiken - Marketing Coordinator, Powell-Clinch Utility. B.S. in Organizational Management, Marketing Concentration, Tusculum College.

Carrie Baker - Marketing Specialist, University of Michigan.

Donna Blaufuss - Marketing and Public Relations Administrator, Jaeckle Fleischmann & Mugel, LLP.

Bridgette Borst – Television News Reporter, WTOV News Channel 9. B.A. in Mass Communications, Broadcast Journalism; Minor in Applied Leadership Studies, University of Charleston.

Jason Broadwater – Student Services Coordinator, West Virginia University, Perley Issac School of Journalism. Bachelor’s Bethany College.

Liz Carroll – Marketing and Community Relations Director, South Wisconsin Multi-Specialty health System. B.A Journalism-Advertising, University of Wisconsin-Madison.

Kimberly Conrad – B.A. Marketing, Glenville State. Facility Coordinator, Criminal Justice Training Center. Founder and President, Kimberly Conrad Advertising Agency.

Chris Daniel – Marketing Specialist, A. O. Smith Electrical Products Company. MBA University of Phoenix; B.A. English and B.A. Public Relations, Western Kentucky University.

John Dudley - Editor, Hampden-Sydney College. B.A. Classical Studies, Hampden-Sydney College.

Michelle Goodliff - Wedding Maitre D’, Lakeview Resort. Graduate Assistant, Mountainlair Programming and Special Events, West Virginia University. B.A. Journalism, concentration in Public Relations; Minor in Business Administration, West Virginia University.

Katherine Heisler - Database Marketing and Demand Generation, Rayomond Corporation. Binghamton University, B.S. Social Science.

Kathryn Kessinger - B.S. Communications and Media. Founder and President, Kessinger Productions, Inc.

Allison Miller - B.A. Advertising West Virginia University.

Maria Sabanza Cenzano - International Admissions Coordinator, University of Navarra.

Research Contributions, Credits & Special Mentions

SlideShare. http://www.slideshare.net/yongfook/social-media-roi
IAB. http://www.iab.net/media/file/Social-Media-Metrics-Definitions-0509.pdf
Chapman, C. Mashable. http://mashable.com/2009/01/12/track-online-traffic/

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Series 1. Emerging Media. Embraced. Saturday, Oct 24 2009

Emerging Media Advertising, Brand Management, Branding, Communications, e-marketing, Effective Marketing, Emerging Media, Emerging Media Blog, IMC, Integrated Marketing Communciations, Intergrated Marketing Communications, Jill Bullock, Jill Leigh Bullock, Marketing, New Media, PR, Public awareness, Public Relations, Re-branding, Social Media, WVU IMC Jill Leigh Bullock 3:32 PM

by Jill Leigh Bullock

Managing Publisher, Leigh Publishing, a private-label publisher and publicist offering traditional and emerging media products and services.

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Series 2. Emerging Media. Who does it affect? and not affect? Monday, Nov 2 2009

Emerging Media Emerging Media, Emerging Media Blog, Jill Bullock, Jill Leigh Bullock, PR, Social Media, WVU IMC Jill Leigh Bullock 7:00 PM

by Jill Leigh Bullock

Managing Publisher, Leigh Publishing, a private-label publisher and publicist offering traditional and emerging media products and services.

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Series 3. Part 1: Emerging Media. What is Emerging Media? Monday, Nov 2 2009

Emerging Media Emerging Media, Integrated Marketing Communciations, Jill Bullock, Jill Leigh Bullock, Social Media, WVU IMC, You Tube Jill Leigh Bullock 10:09 PM

by Jill Leigh Bullock

Managing Publisher, Leigh Publishing, a private-label publisher and publicist offering traditional and emerging media products and services.

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Series 3. Part 2a: Emerging Media. What does it accomplish? Wednesday, Nov 4 2009

Emerging Media Advertising, Emerging Media, Emerging Media Blog, Integrated Marketing Communciations, Jill Bullock, Jill Leigh Bullock, New Media, PR, Public Relations Jill Leigh Bullock 8:45 PM

by Jill Leigh Bullock

Managing Publisher, Leigh Publishing, a private-label publisher and publicist offering traditional and emerging media products and services.

Welcome back! I look forward to our time together during Series 3: Part 2a. What does Emerging Media accomplish?

Emerging Media is an art. It’s a science. It is sensory. And it involves—You.

Em establishes a channel to listen, learn, see, touch, and engage our friends, family, clients, and vendors in real-time or intermittently; with the masses or one-to-one. How we want and when we want, through the Internet, mobile phones, kiosks, satellite and more.

Emerging Media offers the ability for each individual to have their voice heard, mean something. For your voice to count.

It offers opportunity to be influential.
It offers the ability to communicate, to give feedback. Instantly, globally, and in milliseconds.
Emerging Media unleashes—power, to those who learn to unharness its potential and leverage its opportunities.

All media accomplishes communication; however, interaction and immediate feedback are Emerging Media’s most distinguishing features. Specific examples of Emerging Media include:

E-mail
Blogs
Instant Messaging
Mobile Phones
Online Video
Short Films
Text Messaging
Video Conferencing
Video Gaming
Voice over IP
Webcasts
Websites

Socialnomics

According to Goldstein Communications, “Social media services, such as Facebook, Twitter, YouTube, and countless other websites, have a profound effect on how millions of Americans, especially those under 35—interact with others, shop, and view brands.”

Socialnomics Video

SOURCE: http://www.youtube.com/watch?v=fVXKI506w-E

Are you ready to unleash what Em can accomplish for you?

Learn how Emerging Media powered the momentum to edge out a front running political candidate and elect Barack Obama, President of the United States.

Read how Sandra Jamison and 44 Upper Allen Township, Pennsylvania Seniors learned how to use Facebook to connect with friends and family.

Access the interactive, hyperlinked social networking Conversation Prism, by Brian Solis and Jesse Thomas, giving you quick access to over 100 predominate personal and business Social Networking sites.

Figure 1: The Conversation Prism

SOURCE: http://theconversationprism.com/click/

Whether Emerging Media gives you power to connect with long-lost friends in the comfort of your home, or connect with customers from the board room— Em is here, it is now and it is everywhere.

Join me in our next Series Part 2b: Emerging Media. What does it accomplish? For Individuals or Part 2c: Emerging Media. What does it accomplish? For Corporations.

To obtain a sneak peak of upcoming Emerging Media Series topics, download the “Social Media Marketing Industry Report.pdf” from the Share Box located in the upper-left-hand corner, courtesy of MICHAEL A . STELZNER.

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Series 3. Part 2b: Emerging Media. What does it accomplish? For Individuals. Friday, Nov 13 2009

Emerging Media Advertising, Brand Management, Communications, Effective Marketing, Emerging Media, Emerging Media Blog, IMC, Integrated Marketing Communciations, New Media, PR, Public awareness, Public Relations, Re-branding, Social Media, WVU IMC, You Tube Jill Leigh Bullock 7:58 PM

by Jill Leigh Bullock

Managing Publisher, Leigh Publishing, a private-label publisher and publicist offering traditional and emerging media products and services.

Welcome back! I look forward to our time together during Series 3. Part 2b: What is Emerging Media? For Individuals.

So, what does Emerging Media accomplish for individuals?

Sites like Facebook, MySpace, Meetup, Linkedin and Flicker offer individuals freedom of expression; the ability to talk, write, organize groups; trade photos, ideas, and socialize on the Internet—with the masses or one to one.

Facebook: Senior Sandra Jamison

Let’s step into the life of Sandra Jamison, an Upper Allen Township, Pennsylvania senior citizen.

Sandra attended a Facebook class offered by the Pathways Institute of Lifelong Learning at Messiah Village, a retirement community. She and 44 other seniors were led by Jennifer Ebersonle of Computer Development Systems, LLC, in a two-hour course on how to use Facebook to connect with friends and family.

Seniors were given screenshots, training worksheets, and traditional classroom instruction. Sandra, was head of her class, already knowing how to ‘create a Facebook page.’ Sandra wanted to learn how to write messages, chat, add hyperlinks, and upload her photos.

At the end of the workshop, Sandra said, “I am excited that the class taught me how to connect with large groups of people. [Facebook] is a great way to do a mass-mailing without having to use e-mail. It has been a real opportunity. It will enhance my life, and hopefully, the life of my friends.”

Facebook: Daniel Bateman’s Story

Daniel Bateman’s experience with Facebook, tells the story of rebuilding a support network after divorce.

“Following my divorce I had no life. My sister was encouraging me to sign up for Facebook, within a few days I started getting in contact with people I hadn’t seen since high school,” says Bateman.

Emerging Media brings this large, seemingly unwieldy world into the comfort and control of our own home. We can find, reunite, and connect with friends, family and colleagues, across the world—in milliseconds.

Skype: Denny, Haenle & Neuhauser Family Connection

I will close with a personal family emerging media anecdote.

This story begins with the Denny, Haenle, and Neuhauser families living out what many experience today—a geographically disbursed family unit.

My cousins Toni and Eddie Denny live in Oxford, North Carolina, and have two adult children Bryan Denny and Liz Denny Haenle.

Bryan Denny is married to Karin Neuhauser Denny. They have a 10-year old son, Nate. Bryan, a U.S. Army officer, is deployed to Iraq. Karin and Nate live in Germany where Bryan is stationed. Karin’s parents live in Charleston, South Carolina, and her sister in Asheville, North Carolina.

Bryan’s sister Liz Denny Haenle and her husband, Paul Haenle are amidst moving to Beijing, China and are expecting their first child in March. Paul’s mother, Jane, lives in Williamsville, New York.

Communicating, getting face time, and “grandparent” time for these families is quite a challenge, actually, impossible without Emerging Media.

So, how do families communicate that have children, grandchildren, spouses, and friends that are dispersed between Germany, Iraq, China, New York, North and South Carolina?

Enter the scene: Skype.

So, you ask, ‘What is Skype?’

Skype is an Internet-based telecommunication service where you can talk, instant message, and participate in video calls via your computer or mobile phone. Skype offers both free and fee based services including:

Call Forwarding. Forward a calls to any desired location.
Caller ID. Know who is calling you so you can manage your time effectively.
Floating Phone Number. Set up an online number for friends, family and colleagues to make a local call from their old-fashioned phone to your Skype account, wherever in the world you are.
Text Messaging. Send a text message directly from your computer.
Video Conferencing. You can talk face-to-face, live/in real-time, all you need is a web camera.
Voice Mail. Retrieve messages from the Internet, your phone, or other remote location like your mobile phone.

Figure 1: Skype Website

SOURCE: www.skype.com

Through Skype’s VOIP and video service the Denny, Haenle, and Neuhauser families can talk and see each other in real-time, through the use of a computer and web camera.

So, now, when Toni’s daughter, Liz, and Jane’s son, Paul, bring their baby home for the first time in Beijing, China; their mothers can share in the experience through Skype—Over 11,850 miles away. Connecting three different locations: Beijing, China; Oxford, North Carolina, and Williamsville, New York.

Simultaneously.

Not enough you say? Bryan, Karin, and Nate can also join the experience, meeting the new ‘little one’ in Beijing from their homes in Germany and Iraq.

Fascinating isn’t it?

How has Emerging Media affected YOU?

I invite you participate by sharing “Your Em Story” in the Comment section below. Scroll to the bottom of the article, below the Additional Resources and Contribution sections and share Your Em Story. I’m looking forward to learning how Emerging Media has touched each of your lives. Warmest Regards. Jill Bullock, Managing Publisher, Leigh Publishing.